Mats Forssell

Creative Director  /  Copywriter

Creative director, copywriter and brand designer with a record of successful work for brands like Absolut, MTG, Discovery, JM AB, Houdini Sportswear, SCA, LKAB and the country of Sweden. 15+ years of experience working with brands, words and design.
Houdini Sportswear, visuals and copywriting for the Less concept.
Houdini Sportswear, concept, copywriting and design for the Houdini Circle store concept.
Absolut Vodka + The Absolut Company
Fritidsbåtsmuseet, copy and design
The country of Sweden, visual identity
High Coast Whisky, design and copy
Technichus Science Center, bespoke typeface and visual identity

Concept, copywriting and packaging design for Hernö Gin x Four Pillars special edition Botany Bay.

Current — 
Copywriter at Houdini Sportswear

Past —
Design & Brand Manager at High Coast Whisky
Design Director at Söderhavet
Brand Designer at UX agency Osynlig
Design Director at UX agency Osynlig
Designer, Art Director, Head of Design at Know IT Experience

Contact —
+46 730 741008

Social —