Mats Forssell
Design Director + Design consultant

High Coast Surf Designs

Logotype and brand identity for surfboard shaping studio High Coast Surf Designs.

High Coast Surf Designs makes handmade custom surfboards. It's run by shaper Jimmy Shibata in Härnösand — a small coastal town in High Coast, in the north of Sweden.
Agency — Personal work
Back to index
Contact —

Tel +46 73 0741244
E-mail hello@matsforssell.com
Social —

Instagram
LinkedIn
About —

Design Director with 10+ years experience working with brand identities and graphic design in digital contexts.

A history of successful design and identity work for global brands such as Absolut Vodka, MTG, SCA, LKAB and the country of Sweden, as well as small start-ups.

Part of the team behind the brand identity for the country of Sweden. Lead Design Director for sweden.se, the award winning digital brand identity and website for The Absolut Company and more.

Present —
Brand Designer at strategic design agency Osynlig.

Past —
Design Director at Söderhavet.
Designer, and Head of Design at Know IT Stockholm.